The First Swiss Made
Customizable Watch

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The Primo
In The World.

Primo is the first Swiss Made customizable watch in the world.
Set yourself apart from anyone else and change the style of your timepiece whenever you want.
A journey through time, where everything can change.

The Primo
In The World.

Primo is the first Swiss Made customizable watch in the world.
Set yourself apart from anyone else and change the style of your timepiece whenever you want.
A journey through time, where everything can change.

Behind Primo

Arcaido means concept and design Made in Italy, Swiss Made mechanics, state-of-the-art manufacturing, a unique and easy way of customizing your piece with the Arcaido toolkit sent alongside, with also the possibility to have your personal and unique signature printed on the dial.

Swiss Made

Mechanics designed in Switzerland.

Designed in Italy

Created in Italy.

Customizable

The first Swiss Made customizable watch.

Technical Details

 

  • CASE: Diameter 42,5 mm, thickness: 14,5 mm,  Lug: 20 mm
  • WR: 30ATM (300m/1000ft)
  • CASE MATERIAL: Marine bronze CuSn6, polished and brushed finishing. Case with two removable end links.
  • GLASS: Anti-reflective sapphire glass
  • CERAMIC BEZEL MATT: 120 clicks unidirectional rotatable graduated ceramic bezel matt and polished finishing with figures in relief.
  • CASE BACK: 316 L Stainless steel, screw case back with sapphire glass. Original Arcaido pattern deep engraved with polish finishing.
  • CROWN: screw with polished ceramic insert.
  • DIAL: brushed applied indexes with Swiss Superluminova C1.
  • HANDS: brushed with Swiss Superluminova C1.
  • LEATHER STRAP: hand Made in Italy padding with matching stitching. It is available in three versions: antelope Kudu, patinated leather and crocodile. The black inner lining has the logo embossed.
  • RUBBER BAND: NBR with original Arcaido pattern on the back.
  • BUCKLE: Polished with bronze tongue.
  • GMT MOVEMENT: “Spécial Elaboré”, Automatic Swiss made, 25 Jewels, date at 3H; Top grade circular-grained decoration with blue screws and custom black rotor. Made by Sellita.
  • 3 HANDS MOVEMENT: “Spécial Elaboré”, Automatic Swiss made, 26 Jewels, date at 3H; Top grade circular-grained decoration with blue screws and custom black rotor. Made by Sellita.

Technical Details

 

CASE: Diameter 42,5 mm, thickness: 14,5 mm,  Lug: 20 mm

WR: 30ATM (300m/1000ft)

CASE MATERIAL: Marine bronze CuSn6, polished and brushed finishing. Case with two removable end links.

GLASS: Anti-reflective sapphire glass

CERAMIC BEZEL MATT: 120 clicks unidirectional rotatable graduated ceramic bezel matt and polished finishing with figures in relief.

CASE BACK: 316 L Stainless steel, screw case back with sapphire glass. Original Arcaido pattern deep engraved with polish finishing.

CROWN: screw crown with polished ceramic insert.

DIAL: brushed applied indexes with Swiss Superluminova C1.

HANDS: brushed with Swiss Superluminova C1.

LEATHER STRAP: hand Made in Italy padding with matching stitching. It is available in three versions: antelope Kudu, patinated leather and crocodile. The black inner lining has the logo embossed.

RUBBER BAND: NBR with original Arcaido pattern on the back.

BUCKLE: Polished bronze with bronze tongue.

GMT MOVEMENT: “Spécial Elaboré”, Automatic Swiss made, 25 Jewels, date at 3H; Top grade circular-grained decoration with blue screws and custom black rotor. Made by Sellita.

3 HANDS MOVEMENT: “Spécial Elaboré”, Automatic Swiss made, 26 Jewels, date at 3H; Top grade circular-grained decoration with blue screws and custom black rotor. Made by Sellita.

Interchangeable Straps

Comfort, style and practicality. Change the style of your watch when and how you want thanks to the Arcaido™ toolkit.

Interchangeable Straps

Comfort, style and practicality. Change the style of your watch when and how you want thanks to the Arcaido™ toolkit.

Unique Customization

Choose your unique touch: we want you to feel and be unique. No Primo watch will ever be the same to another.

Unique Customization

Choose your unique touch: we want you to feel and be unique. No Primo watch will ever be the same to another.

First Class Components And Features

Top-notch finishes and extreme attention to details.

First Class Components And Features

Top-notch finishes and extreme attention to details.

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